Love is in the Air Event Guide

Author: Astrael
Date: February 5, 2023
Updated: August 2, 2024
Expansion: World of Warcraft

Can you feel it? The capital cities are decked out with ribbons and the Artisans Consortium are peddling their sweet wares: Love is in the Air has arrived! But it’s not all roses… the sneaky goblins of the Crown Chemical Co. are plotting to spread their plagued goods to the citizens of Azeroth, and it’s up to you to stop them.

When: Feb. 2-17, 2025
Where: Capital cities of Azeroth

Recent Updates:

2024 brought quite a few new items to collect, new buffs, and a brand new achievement that awards players who support the Artisan’s Consortium! You’ll also find new sights to see (courtesy of the Scenic Getaway Portal), new quests, and a refresh of older quests. While Lovely Charm Bracelets are no more, some of the notable additions include:
- New mount: Heartseeker Mana Ray (270 )
- New pet: Heartseeker Moth (40 )
- New toys: Date Simulation Modulator (100 ), Exquisite Love Boat (270 ), Eyes For You Only (40 )
- New transmog: Six color variations of the Forever-Lovely Rose

Rewards

Love Tokens can be used to purchase mounts you’ll fall in love with (such as Swift Lovebird and X-45 Heartbreaker), battle pets, stylish cosmetic items, and plenty of romance-themed toys, including the Romantic Picnic Basket.

The Gala of Gifts

New in 2024, the Artisans Consortium has set up shop outside Orgrimmar and Stormwind. They’re concentrating their efforts on providing players a whole new assortment of festive items to spend their Love Tokens on! In addition to new toys and a mount, Love is in the Air now offers new transmog and buff rewards:

Transmog

Purchase new color variations of the Forever-Lovely Rose from the Flower Vendor in Durotar (outside Orgrimmar) and Elwynn Forest (outside Stormwind) for 20 each!

Buffs

The Flower Vendor also sells roses for 5 each. On use, they provide a 10% increase to all primary stats for seven days. The buff doesn’t work in instanced content such as raids, dungeons, or PvP, but it doesn’t get removed upon entering any of this content. The roses all have the same effect; the only differences are the buff color and the flavor text in the tooltip.

Apparel

Dress to impress in a Lovely Dress or Dinner Suit! Visit Lovely Merchants in each faction’s capital cities to purchase a box for 20 .

Lovely Dress Box awards one of four dresses: Lovely Black Dress, Lovely Blue Dress, Lovely Purple Dress, and Lovely Red Dress
Dinner Suit Box awards one of three suits: Blue Dinner Suit, Purple Dinner Suit, and Red Dinner Suit

Note: The green/uncommon quality versions of the Lovely Dresses and Dinner Suits are Bind on Pickup (BoP), can be transmogged while Love is in the Air is active, and replace the former white/common quality versions of the same items. The common quality items are Bind on Equip (BoE) and can be equipped year-round.

If you dare, enter the holiday encounter in Shadowfang Keep and defeat Apothecary Hummel for a chance at two headpieces. As of 2022, these items were not transmoggable, though they can be equipped year-round:

Vile Fumigator’s Mask equips players with a gas mask and canisters of overwhelming concentrated perfume.
Forever-Lovely Rose equips male characters with a flower clenched in their teeth, and female characters will wear the rose tucked behind their ears.

Pets and Mounts

The Peddlefeet pet is rewarded after completing the achievement Perma-Peddle, which requires players to purchase a Truesilver Shafted Arrow from a Lovely Merchant for 40
The Toxic Wasteling pet can be contained in a Heart-Shaped Box that drops after defeating Apothecary Hummel for the first time each day
The Lovebird Hatchling pet can be purchased from Lovely Merchant for 40
The Heartseeker Moth pet is sold by vendors at the Gala of Gifts for 40
The coveted X-45 Heartbreaker rocket mount has a low chance of dropping from Apothecary Hummel’s Heart-Shaped Box
The Swift Lovebird mount is sold by Lovely Merchants for 270
The Heartseeker Mana Ray mount is sold by vendors at the Gala of Gifts for 270

Toys

From Lovely Merchants, players can purchase:

Date Simulation Modulator, 100 : View the world from a different perspective
Exquisite Love Boat, 270 : Summon your Exquisite Love Boat on the water’s surface
Eyes For You Only, 40 : Tune out non-party members
Love Boat, 270 : Summon a boat for a lovely float in the water
Peddlefeet’s Lovely Hearthstone, 150 : Make your way home surrounded by pink, heart-shaped clouds
Romantic Picnic Basket, 10 : Bring the romance of a picnic anywhere!
Sturdy Love Fool, 100 : Channel all your frustration on this summoned target dummy

Heirloom Upgrades

Lovely Merchants also sell the following heirloom upgrades:

Vendors and Other Rewards

Lovely Merchants can be found in capital cities selling seasonally-themed goodies to reward your efforts and get you in the mood for love:

Undercity (58, 91)
Orgrimmar (53, 66)
Thunder Bluff (43, 53)
Silvermoon City (64, 67)
Stormwind (62, 75)
Exodar (73, 56)
Ironforge (33, 66)
Darnassus (42, 52)

Item	Type	Cost
(5) “Bravado” Cologne	Event Item	1
(5) “STALWART” Cologne	Event Item	1
(5) “Wizardry” Cologne	Event Item	1
(5) “Enchantress” Perfume	Event Item	1
(5) “Forever” Perfume	Event Item	1
(5) “VICTORY” Perfume	Event Item	1
(5) Handful of Rose Petals	Event Item	2
(5) Love Rocket	Event Item	5
(5) Lovely Rose	Event Item	5
(5) Silver Shafted Arrow	Event Item	5
Bag of Heart Candies	Event Item	2
Box of Chocolates	Event Item	10
Dinner Suit Box	Cosmetic Gear	20
Love Boat	Toy	270
Love Fool	Event Item	10
Lovebird Hatchling	Pet	40
Lovely Dress Box	Cosmetic Gear	20
Manufactured Love Prism	Other	40
Peddlefeet’s Lovely Hearthstone	Toy	150
Romantic Picnic Basket	Toy	10
Sturdy Love Fool	Toy	100
Swift Lovebird	Mount	270
Truesilver Shafted Arrow	Pet	40

Activities

There is no shortage of sweet shenanigans to help players earn Love Tokens and collect all of the holiday goodies! The Steamwheedle Cartel suspects the goblins of the Crown Chemical Company are up to no good, and request your help to investigate.

In addition to the main quest line, players can enter Shadowfang Keep to defeat Apothecary Hummel for a chance at epic necklaces and rare goodies, plus complete a series of dailies that involve helping out the Crown Chemical Co. and defeating nefarious enemies.

Love is in the Air’s main quest line has been completely reworked. Inspector Snip Snagglebolt and Detective Snap Snagglebolt are on the case again! The Crown Chemical Co. has been dealt with, but trouble is still on the horizon.

Start by accepting an introductory quest offered by a Commoner, located in each of the major cities. In Valdrakken, pick it up from an Arcane Projection of Aurora Vabsley or Gabbo Blinkwink. Speak with Luciana Delgado or Mahaja Cloudsong at the Gala of Gifts to get acquainted with the holiday’s new activities! Once you’ve completed these introductory quests, the Gala of Gifts daily quests will be unlocked.

Back in Orgrimmar and Stormwind, players should partner with Snagglebolt and his new companion, O.D.I.E., the robotic canine, to sniff out the new mystery! The following quests all start and end at Inspector Snip Snagglebolt or Detective Snap Snagglebolt.

I Smell Trouble
- Use O.D.I.E.’s Remote Control to find clues around Storm wind or Orgrimmar.
- Reward: 15
An Unwelcome Gift
- Kill eight Crown Chemical Co. members around Stormwind or Orgrimmar.
- Reward: 15
Raising a Stink
- Meet Snagglebolt at the entrance to Shadowfang Keep in Silverpine Forest.
Crushing the Crown
- Use the Artisanal Bon-Bombs to destroy Crown supplies and kill Crown members.
- Reward: 50
The Stench of Revenge
- Speak to Snagglebolt to enter the Crown Chemical Co. battle and defeat Apothecary Hummel.
- Reward: 50

Each day of Love is in the Air, pick up a quest from Gabbo Blinkwink or Aurora Vabsley. This quest will reward you with 10 Love Tokens as well letting you revisit some lovely destinations in Azeroth.

Self-care dailies can be picked up from Ying or Ning and will reward 10 Love Tokens.

Holiday Dungeon/Boss

Gather your friends or use the dungeon finder to return to Shadowfang Keep and defeat the Crown Chemical Co.’s undead apothecaries before they unleash a new plague! Upon entering, players can grab a Perfume Neutralizer or Cologne Neutralizer to use in order to be immune to abilities used by Apothecary Hummel or Apothecary Baxter.

The fight is quite simple and goes fairly quick, especially with well-geared players. Defeating the trio will give you the chance to receive the following loot from Apothecary Hummel:

Necklaces:

Seasonal:

Mount:
- X-45 Heartbreaker

Scenic Getaway Portal

Love is in the air of Valdrakken! Look for this festive portal near the Valdrakken bank, or other faction capitals and at the Gala of Gifts. Prepare to be whisked away to help others while you revisit interesting sights around Azeroth.

Achievements

There are 19 achievements to earn during Love is in the Air, including the event meta which awards the title <Name> the Love Fool.

Meta:
- Fool For Love

Required for meta:

Additional achievements:
- It Might Just Save Your Life

Removed in 2024, these achievements are now a Feat of Strength and no longer obtainable:
- Charming: Created 12 Lovely Charm Bracelets.
- Flirt With Disaster (A) or Flirt With Disaster (H): Prior to the 2024 holiday refresh, you got completely smashed, put on your best perfume, threw a handful of rose petals on Sraaz, and then kissed him. You always regretted it.
- Nation of Adoration (A) or Nation of Adoration (H): Completed the Lovely Charm Bracelet daily quest for each Alliance or Horde capital.